Carnival Calabar 2025: FirstBank Debuts Exclusive 500-Seater Premium Bleacher to Elevate Spectator Experience

FirstBank, West Africa’s premier financial institution, has raised the bar for cultural tourism with the unveiling of a landmark 500-seater premium bleacher at the Carnival Calabar and Festival 2025.  

This first-of-its-kind private seating area is designed to redefine the “Africa’s Biggest Street Party” experience, offering carnival enthusiasts unprecedented comfort, safety, and an elevated vantage point to enjoy the festivities.

The sponsorship is a core component of the First@Arts Initiative. FirstBank’s dedicated platform for supporting the creative arts value chain. Speaking on the partnership, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications at FirstBank, emphasized the bank’s long-standing devotion to Nigerian culture.

”For more than 131 years, we have supported platforms that promote self-expression and national unity. Our investment in the Carnival Calabar and Festival demonstrates our commitment to preserving the nation’s rich cultural heritage. This year, we are introducing the first-ever private 500-seater premium bleacher to provide an unforgettable viewing experience for attendees.” Olayinka Ijabiyi.

The Chairman of the Cross River State Carnival Calabar Commission, Gabe Onah, lauded the bank’s involvement as a masterclass in private-sector synergy. He noted that such partnerships are vital for strengthening the festival’s global appeal and overall quality.

The Carnival Calabar & Festival 2025 is officially marketed by Okhma Global Limited. With over a decade of experience partnering with the Cross River State government, Okhma Global has been instrumental in driving the commercial growth and international visibility of the carnival.

About FirstBank

FirstBank is West Africa’s premier financial institution and the leading financial inclusion services provider. With a history spanning over 131 years, the Bank has been a consistent supporter of the arts, entertainment, and cultural initiatives that strengthen the social and economic fabric of Nigeria.