FirstBank digitise Festive Season: New 'Vybe Hub' Offers Customers VIP Access, Cashbacks, Exclusive December Bundles

The enduring strength of a great brand lies in its intentional restlessness—the continuous pursuit of progress that elevates every customer experience. For 131 years, FirstBank of Nigeria has embodied this philosophy, remaining a foremost financial powerhouse in Africa by relentlessly innovating with a pulse tuned to its customers' evolving aspirations. 

This December, that tradition takes a dynamic leap forward with the launch of Vybe Hub, a dedicated microsite designed to amplify the Bank’s widely popular DecemberIssaVybe (DIAV) campaign to an unprecedented level of digital engagement and excitement.

Running since 2018 under the Bank’s First@Arts initiative, DIAV has become synonymous with the Lagos festive season, supporting Nigeria’s creative and entertainment ecosystem while granting customers premium access to top concerts, festivals, musicals, and fashion showcases.

With the new Vybe Hub, FirstBank is not simply maintaining the tradition; it is modernizing and amplifying it. The platform serves as an all-in-one digital experience for Vybers the culture-loving customers who wish to be at the center of the festivities without the usual hassle.

The platform brings order and convenience by helping customers secure exclusive access to the hottest events. The experiential design focuses heavily on value and engagement:

Vybers can receive immediate rewards ranging from airtime to cashback on tickets and other goodies, providing tangible relief against rising festive season costs.

  A curated community space allowing Vybers to upload their best pictures and videos, deepening the sense of community and providing visibility for customers to celebrate their finest December moments.

The Hub also serves as an avenue for corporate and individual partners to connect with FirstBank and the vibrant Nigerian youth demographic during the country’s busiest social season.

A major highlight of the 2025 edition is the introduction of three distinct DecemberIssaVybe Bundles, ensuring every customer finds an experience tailored to their budget and preference:

 Ideal for those easing into the festive wave, offering essential access and perks for a comfortable entry point.

Designed for elevated excitement, providing expanded access, more rewards, and a richer blend of curated events.

 Created for the true December connoisseur, guaranteeing front-row seats, premium access, top-tier giveaways, and an unforgettable, VIP-curated season.

Beyond being a seasonal marketing project, DecemberIssaVybe represents FirstBank’s long-term investment in the creative economy. By consistently sponsoring cultural showcases, the bank empowers Nigerian creatives while making these experiences accessible to its customers a responsive form of corporate social responsibility.

DecemberIssaVybe 2025 is not business as usual. With the Vybe Hub, the experience is faster, more connected, more curated, and significantly more rewarding.

To claim access, giveaways, and early tickets, customers are urged to visit [www.decemberissavybe.com](https://www.google.com/search?q=https://www.decemberissavybe.com), pick their desired bundle, and secure their place before the festive wave sweeps past.