GTCO Announces Maiden Holiday Food & Drink Festival, Doubles SME Support for December 20–21

Guaranty Trust Holding Company Plc (GTCO Plc) has announced the debut of its first-ever Holiday Edition of the internationally acclaimed GTCO Food & Drink Festival. Set to hold on December 20 and 21, 2025, at the GT Centre, Oniru, Lagos, the event marks a shift toward a festive, family-focused celebration designed to fuel enterprise during the peak holiday season. 

The Holiday Edition is positioned as an expansion of the festival's global reputation, aiming to celebrate African cuisine while creating memorable family holiday moments and unlocking crucial revenue opportunities for food-based Small and Medium Enterprises (SMEs).

Segun Agbaje, Group Chief Executive Officer of GTCO Plc, stated:

“The Holiday Edition gives us an exciting opportunity to celebrate the festive season while supporting thousands of food entrepreneurs who form the backbone of our economy.”

Staying true to its commitment to enterprise development, GTCO maintained its free vendor participation model, providing a major lift to local businesses during the festive buying period.

Participation Metric details including applications Received with over 4,000; SMEs Selected 213 which nearly double the number from the last edition; vendor Nationality all selected vendors are Nigerian-owned and zero free retail stalls were provided

The surge in participation underscores the Festival’s growing impact as a major platform for inclusive economic development.

Unlike previous annual events which feature masterclasses, the December edition focuses entirely on a family-cantered festive experience, introducing several new and expanded features

 A curated holiday marketplace featuring handcrafted gifts, seasonal delicacies, and artisanal products.

 An expansive area dedicated to fun-filled games, immersive activities, and holiday experiences for young families.

A vibrant showcase dedicated to signature Nigerian street foods, celebrating local culinary diversity.

 High-energy DJ sets from two top-tier Nigerian entertainers to create a vibrant holiday atmosphere.

The GTCO Food & Drink Festival – Holiday Edition is free and open to the public, emphasizing the Group’s belief in making world-class experiences accessible to all.