UBA Launches Customer Service Week 2025 with "Mission: Possible" Pledge

 United Bank for Africa (UBA) Plc, Africa’s Global Bank, has officially flagged off its annual Customer Service Week for 2025, embracing the global theme “Mission: Possible” to reaffirm its dedication to achieving the impossible for its customers across Africa and beyond.

The annual celebration underscores UBA's Customer 1st philosophy, which places the customer at the forefront of all its operations, focusing on turning challenges into real possibilities.

Oliver Alawuba, UBA’s Group Managing Director/Chief Executive Officer, highlighted the bank’s customer-centric pride, noting the constant investment in technology, people, and processes to make banking easier and more rewarding.

“As Africa’s global bank, we understand the unique challenges our customers face across different markets. This week is not just about celebrating our customers, but about renewing our pledge to make the impossible possible for them, because at UBA, we remain committed to not just meeting expectations; but we are also committed to exceeding them,” Alawuba stated.

Michelle Nwoga, UBA’s Group Head, Customer Experience, reinforced the commitment to deeper customer satisfaction.

“At UBA, our mission is clear: to make the seemingly impossible possible for our customers,” Nwoga said. “Whether it is enabling cross-border transactions in real time, ensuring seamless digital access to banking, or supporting small businesses to scale against the odds, we are committed to delivering service that transforms lives.”

UBA cited its history of success in turning "impossible missions" into reality, including:

Being the first Pan-African bank to introduce uninterrupted 24/7 multilingual contact centres.

Pioneering innovative digital banking solutions like Leo, the first AI-powered virtual banker in Africa.

 Facilitating cross-continental remittances for millions of Africans in the diaspora.

As part of this year's celebration, the bank is rolling out mission-driven initiatives that extend beyond traditional banking, such as a business series for SME owners and financial literacy programs, alongside providing opportunities for their kids to participate in the ongoing National Essay Competition for Senior Secondary Schools.

UBA offers banking services to more than forty-five million customers across 20 African countries and maintains a global presence in New York, London, Paris, and Dubai.