MILO Spreads Ramadan Kindness with 30-Day Community Gifting Drive Across Northern Nigeria ......Over 1 million product samples and Iftar items distributed to strengthen community bonds during the holy month

In the spirit of compassion, generosity, and unity that defines Ramadan, MILO has launched a 30-day Ramadan gifting campaign across Northern communities in Nigeria, delivering food support and essential items to families while reinforcing the brand’s longstanding connection with grassroots communities. 

The initiative, driven by Nestlé Nigeria, includes the distribution of over one million sampled cups of MILO, more than 1,000 cartons of the beverage, and key Iftar support materials such as prayer mats, prayer kettles, and plastic buckets aimed at supporting households throughout the fasting period.

To amplify the campaign’s message of unity and shared humanity, the programme is being championed by MILO ambassadors including Super Eagles captain Ahmed Musa, alongside Mansurah Isah and Sulaimon Bosho, who are engaging communities and encouraging acts of kindness throughout the season.

Speaking at the launch, Gilbert Tweneboah-Koduah, Category Manager for Beverages, emphasized that the campaign reflects MILO’s consumer-first philosophy.

“Executing this initiative during Ramadan reflects our commitment to deepening our connection with our consumers. By providing essential items for Iftar, we are supporting families and aligning our actions with the values of care and compassion,” he said.

As part of the distribution structure, the donated items will be handed over to 100 religious and community leaders supervising mosques with an average congregation of 300 worshippers each. This approach ensures transparency and effective reach to families most in need.

Chairman of the Kano State Hisbah Board, Sheikh Ibrahim Shehi Mai Hula, commended the initiative, noting that the intervention extends beyond brand promotion to meaningful community impact.

“It’s great to see MILO, a brand we trust, go beyond commercial sales to support those in need during Ramadan. Their donation is helping us reach more people, and we are grateful for their generosity,” he stated.

Beyond the Ramadan outreach, MILO continues to invest in youth development and grassroots empowerment through flagship programmes such as MILO Building Champs, the MILO Building Champs Sports Fest, and the MILO Basketball Championship—initiatives designed to nurture discipline, resilience, and healthy lifestyles among young Nigerians.

With this 30-day campaign, MILO once again demonstrates that impactful brands are not only measured by market presence but by their commitment to uplifting communities and strengthening shared values.

About Nestlé Nigeria

Nestlé Nigeria is a leading food and beverage company committed to unlocking the power of food to enhance quality of life for everyone today and for future generations. Its portfolio includes household brands such as NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI, and NESCAFÉ, delivering nutritious and quality products to consumers nationwide.