MAGGI’s “Tales of Ramadan” Season 2 Ignites Faith, Flavor and Community Spirit in Nationwide Campaign

As the holy month of Ramadan begins, Nestlé Nigeria has rolled out a culturally rich and emotionally resonant campaign through its iconic MAGGI brand, blending storytelling, consumer value and large-scale community engagement in a strategic initiative positioned to deepen brand connection across Nigerian households. 

At the heart of the campaign is Tales of Ramadan Season 2, a six-episode drama production that premiered in grand style at EbonyLife Place in Lagos. The premiere featured elegant abaya-themed fashion and décor inspired by the spirituality and warmth of Ramadan, reflecting MAGGI’s deliberate alignment with cultural identity and seasonal values.

Building on the strong reception of its debut season, the new edition expands its creative depth with richer storytelling and enhanced cinematic quality. Directed by Orire Nwani and produced by Goodness Emmanuel, the series explores themes of faith, food, family, friendship, forgiveness and freedom capturing authentic Ramadan experiences in homes across Nigeria.

Each episode presents relatable narratives woven around everyday realities, yet unified by a central message: Ramadan is a season of reflection, generosity and meaningful reconnection.

The production features a compelling ensemble cast delivering emotionally grounded performances that mirror the lived experiences of Nigerian families during the fasting period.

Speaking during the premiere, Funmilayo Osineye, Category Manager, Culinary at Nestlé Nigeria, emphasized the brand’s intentional approach to seasonal engagement.

“Ramadan is a season where food carries deeper meaning, symbolising generosity, reflection and togetherness. At MAGGI, our role goes beyond flavour. We are intentional about showing up in ways that respect the season and support families meaningfully. This campaign reflects that commitment,” she said.

Since its premiere on February 12, 2026, the series has continued airing weekly across terrestrial television, cable networks and major digital platforms nationwide, ensuring broad accessibility and sustained audience engagement.

Beyond Storytelling: Driving Real Community Impact

Beyond the screen, MAGGI’s Ramadan activation extends into multiple consumer-focused initiatives designed to deliver both value and social impact.

Across retail outlets, shoppers are benefiting from special extra-cube offers in MAGGI STAR sachets, while experiential activations in modern trade stores reward customers with premium gifts. Certified nutritionists are also participating in select activations, offering complimentary guidance on maintaining balanced nutrition throughout the fasting period.

In the spirit of compassion that defines Ramadan, the brand is partnering with mosques and tertiary institutions nationwide to host Iftar pop-up experiences expected to reach over 100,000 consumers through shared meals and product sampling. Complementing this effort, MAGGI is collaborating with influencers to support community give-back initiatives, reinforcing values of service and generosity beyond the dining table.

Through its integrated approach combining cinematic storytelling, cultural sensitivity and grassroots engagement—MAGGI demonstrates a holistic understanding of Ramadan as both a spiritual and social moment.

With Tales of Ramadan Season 2, Nestlé Nigeria not only strengthens emotional resonance with consumers but also reinforces the brand’s enduring place in Nigerian kitchens, positioning the campaign as a standout example of purposeful marketing with measurable community relevance.

About Nestlé Nigeria

Nestlé Nigeria is a leading food and beverage company committed to unlocking the power of food to enhance quality of life for everyone today and for future generations. With a wide range of products including Nestlé Pure Life, Golden Morn, Milo, MAGGI and Nescafé, the company continues to provide nutritious and quality food solutions across Nigeria.